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Since 2006, when the ambassador programme began and we got in touch with Carlos Burle, there has been a concerted effort to find and run with people who achieve remarkable things. Carlos had been pushing the limits of big wave surfing for years and there began our first direct experience with one of the world's greatest big wave surfers. Since then, together we've been invited to the most prestigious big wave events in the world, shot a documentary and experienced some very special moments.

When you experience things like this, it elevates your level, it drives us and quickly becomes one of the greatest drivers in creating relationships with some very inspiring people.

Since Carlos, we've gone on to forge relationships with some of the world's finest photographers and free divers and we look to continue this pursuit of finding inspiring people, dedicated to the mastery of that something.