Entrepreneurs that surf - Alex and Ross
Their paths first crossed in college in ’95. Their passion for surf, skateboard and music cultures ignited a friendship that in turn led to them starting an independent design agency. Like most start-ups - they ran pretty raw at the beginning but they were young and hungry and started developing a style that was getting them noticed.
Most designers in 2003 were based in the ‘perceived hub’ of London, the thought crossed their minds that being based in Cornwall might hold them back. The truth is, Cornwall became a constant inspiration, creativity was constantly challenged, helping them produce original work every time. The advancements in technology and ever increasing broadband speeds helped keep them on the pulse.
The business has grown to become an internationally successful agency with clients in Los Angeles, New York, Japan, London and Cornwall - including MTV, Ford, Random House, Sony, Uniqlo, Origin Coffee and Fifteen Cornwall. Managing staff, deadlines and cultivating relationships with clients is a big responsibility now, but they still find time to surf and occasionally they’ll skate - ultimately they have control over their own destiny which is a very powerful place to be.