We were honoured to be invited along to meet His Royal Highness, The Prince of Wales, at Fistral this morning.

Back in the day, Finisterre started with a little help from the Princes Trust, so it was great for Tom to thank him personally. Debs was on hand to talk through our role in the circular economy through the use of recycled polyester in our jackets, bikinis and board shorts and Ross was there to tell him about our Bowmont wool programme.

It was all part of an Ocean Plastics Awareness Day showing how the Cornish community is pulling together to combat the menace of marine plastic litter.

Beautifully organised by Surfers Against Sewage, the event also saw the launch of a Statement of Intent signed by participating NGOs, local government, academia and businesses to explore, develop and deliver innovative circular economy pilot projects.

A circular economy is one that sees waste as a valuable resource rather than a burden. Recycling, repairing, design for durability and customer engagement are all fundamental drivers of a circular economy and principles which Finisterre was founded upon and firmly support.

Photos courtesy of Surfers Against Sewage.

SASHRH220715GregMartin (63)

SASHRH220715GregMartin (65)

SASHRH220715GregMartin (70)