“Toto, I have a feeling we're not in Kansas anymore.”
― L. Frank Baum

Well Frank is right, we're also in Manchester. When we started Finisterre, we made a decision to build the best made cold water surf products we could and in order to do this and still make products accessible, retail was out of the question. 10 years later and we’re finally in a position to introduce Finisterre products not only to retail, but in the great city of Manchester.

Oi Polloi started life in 2002, the very same year we started Finisterre and their mission - to provide you with the antidote for stale and uninspired menswear, the holy grail of form and function over fast fashion and fad.

I've been speaking with Steve over the last few weeks over at Oi Polloi, he has a French bull dog, he seems like a lovely guy, things just felt right. We spoke about what we're trying to do here at Finisterre - build products for cold water surfers. We talked about our range of products, about the select few pieces we launch every two months and we talked about how we liked each others set up.

The Beaufort Reversible Insulated Shirt Jacket

I'm not to sure what will come from this collaboration with Oi Polloi, maybe it's nothing more than a little spin of cold water surfing in the great city of Manchester, or maybe it turns into something else, only time will tell. One thing is for sure, we're not in Kansas anymore.

An interview I had with Sam Waller at Pica Post

Hello Oi Polloi, hello to the great city of Manchester.

Best and keep chasing, Ernie