...the big trees were kings
When we started Finisterre, we did it to make cold water surf spots more accessible and to do that with product that was beautifully crafted and had the environment at its heart. As we've grown, so has our reach and although the growth is exciting, it can be a difficult thing to wield.
However exciting going forward can be, we must always stay true to where it is that we came from. When we came across James' video, we fell in love with it. The man is very talented, he'll be wearing our product soon and as you listen carefully to the videos narrator, he talks about "travelling back to the earliest beginnings of the world, when vegetation rioted on the earth and the big trees were kings'. 2012 for us, is all about looking back, finding our big trees and moving them forward.
Beautifully shot James and stoked to have you on board.