Wednesday, July 22nd, 2009

The Endless Summer is one of the first and most influential films of the surf movie genre, creating and defining an entire category of cinema, which has endured and evolved in the decades since its release in 1966

Its title comes from the idea, expressed at both the beginning and end of the film, that if one had enough time and money it would be possible to follow the summer around the world, making it endless.

When the movie was first shown, it encouraged many surfers to go abroad, giving birth to the “surf-and-travel” culture, which prizes finding “uncrowded surf”, meeting new people and riding the perfect wave.

We started Finisterre almost eight years ago. We did it because we wanted to create product that lasted, left as little environmental impact behind and at the same time, provided cold-water surfers with product to support the search, the next frontier.

Since then, the brand has grown, we’ve got athletes attempting Everest in our gear, BBC photographers at the ends of the earth in our gear and men attempting to break cycle around the world record attempts in our gear.

Yes we’ve grown, yes we’re supporting many more different types of athletes, but one thing still remains - the van, the boards, a few friends and the search for an untouched, cold-water line-up - Our Endless Winter.

Below is a shot that says it all - From right to left: Tim Nunn (Wavelength editor and Finisterre expeditions leader), Ian Battrick (Finisterre Amabassador and professional nomad) and Alex Sutherland (Old friend of the boys and matey with a mean landy).