Monday, March 22nd, 2010

It’s the crown jewel of the climbing world, it’s the tallest mountain in the world, it’s summit was reached in 1953 by Sir Edmund Hillary and has been claiming lives ever since.

Over the last year the boys have been training both on and off mountains, finding them in the Andes, the South Bavarian Alps and a host of other natural training grounds.

We’re well aware of the many ill prepared business moguls who have the cash just to claim the feat, as we are the agencies out there, who minimize the risk and practically do it for you.

Over the last couple of years, we’ve come to know Josh and Keith well, they’re the type of guys who’d choose such an adventure for its beauty, love of competition and self accomplishment. They could also have any company throwing bundles of cash and product their way - ‘in support’. In the end, they decided to opt out and go with us, which aside from a small group of sherpa’s wearing our kit, have very little experience on Everest.

We’ll be heading up to London this Thursday for a little send off party, to see the guys one last time before they go from sea level, to highest point in the world. They’ve got families, they’ve got loved ones and they’re trusting in product we’ve made, to aid them to the top.

The next few months will be very big for us, we’ll be keeping a close eye on weather conditions, the boys health and they’re step by step attempt up the mountain.

All of us here are wishing them both fortitude, high spirits and loads of love from the shire. We can’t thank you boys enough for the opportunity, super stoked and honored!

Anyone keen to share some words of support, check out the threads below:


Finisterre Facebook


The first of many images to come:

Josh and Keith, sporting Storm Tracks

Josh counting every step

Andes ridge-line in the distance.

Josh getting some shut eye in some of the worlds finest merino base layers.

The boys after a solid accomplishment.